Saks Backs Voter Registration Push

In recognition of National Voter Registration Day (Sept. 17), Saks (New York) is collaborating with non-partisan Vote.org to support voting accessibility. Voters can now visit Saks.com/vote to find resources to register to vote, check their voter registration status, learn more about the candidates on their local ballot and request an absentee ballot through Vote.org’s platform.

The effort also includes a window installation at the Saks Fifth Avenue New York flagship to encourage visitors to exercise their right to vote in the 2024 election. Now through Sept. 30, six of Saks’ display windows on the corner of Fifth Avenue and 49th Street spell out “VOTE” in geometric, neon letters and feature QR codes that direct to Saks’ online voter registration experience.

“As a prominent American brand with a far-reaching platform, Saks is committed to raising awareness of timely issues that matter to our customers, employees, partners and communities,” said Emily Essner, Saks Chief Marketing Officer. “Voting is a fundamental right, and we are proud to work with Vote.org to help increase access to nonpartisan voter registration resources. We look forward to inspiring voters nationwide to get involved and make their voices heard during this upcoming election season.”

The display windows will be active through Sept. 30. This is the second time Saks has collaborated with Vote.org on such an initiative.