Saks’ Fifth Avenue Club Expanding

Saks Fifth Avenue (New York) is continuing to expand its luxury personal shopping and styling service, The Fifth Avenue Club, to four more locations this year. Those openings, in hotels/resorts, will bring the total number of standalone locations of the concept to 20 by the end of 2024.

The newest Fifth Avenue Club location opened this week at the Commodore Perry Estate, an Auberge Resorts Collection property in Austin, Texas, and additional openings are scheduled throughout the summer at Auberge’s Bowie House in Fort Worth, Texas; at the Vinoy Resort & Golf Club, a Marriott Intl. Autograph Collection property in St. Petersburg, Fla., and at Rancho Valencia Resort & Spa, a Relais & Chateaux property in Rancho Santa Fe, Calif. Those debuts come on the heels of recent openings in Savannah, Ga., Denver and Minneapolis.

“The success of our standalone Fifth Avenue Club suites illustrates that luxury clients are increasingly seeking one-on-one fashion expertise tailored just for them,” said Larry Bruce, President, Saks Fifth Avenue stores. “Since the introduction of this concept last year, we are proud to have cultivated a new, engaged client base and a skilled stylist team that delivers one-of-a-kind personal shopping and styling tailored to the unique lifestyles of our customers within each community. We look forward to continued expansion of the highly personalized service and the expertly curated luxury assortment that Saks is known for to even more clients across the U.S.”