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Saks Off  5th Launches Shopping App

The app went live during the last week of March and is available through the Apple Store

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Saks Off 5th (New York) launched its shopping app this past Thursday, reports WWD.

The app went live in the last week of March and is available through the Apple Store; the marketing push commences this week.

The app has several user-friendly features such as enabling shoppers to zoom in on products and create a wish list. The app also has scanning capabilities for customers to scan items in store and shop online.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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