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Sean “Diddy” Combs Bids for Bankrupt Sean John Label

Combs founded the fashion and lifestyle brand in 1998




Sean “Diddy” Combs has reportedly bid $3.3 million to purchase the assets of Sean John, the fashion brand he founded, out of bankruptcy, reports Bloomberg.

Brand management firm GBG USA Inc. owns 90 percent of the brand via a joint venture with Combs, according to court papers. GBG has reportedly been vetting buyers for the brand since May. Other potential buyers have until Dec. 15 to submit bids.

GBG has been selling off its other holdings, like footwear brand Aquatalia, since it filed for bankruptcy in July.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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