Connect with us

Headlines

Sean “Diddy” Combs Bids for Bankrupt Sean John Label

Combs founded the fashion and lifestyle brand in 1998

mm

Published

on

Sean “Diddy” Combs has reportedly bid $3.3 million to purchase the assets of Sean John, the fashion brand he founded, out of bankruptcy, reports Bloomberg.

Brand management firm GBG USA Inc. owns 90 percent of the brand via a joint venture with Combs, according to court papers. GBG has reportedly been vetting buyers for the brand since May. Other potential buyers have until Dec. 15 to submit bids.

GBG has been selling off its other holdings, like footwear brand Aquatalia, since it filed for bankruptcy in July.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular