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Selling Innovation through the Organization: How Kroger Redefined the Guest Experience

Heidi DeMers (Kroger) and Brandon Avery (FRCH) share compelling ideas on how infuse creative innovation into your organization.





Grocery stores have always been a staple, not only because people need to buy food and consumer packaged goods, but because they’ve continued to evolve to make the customer experience enjoyable. . In a session at the 2017 International Retail Design Conference (IRDC) in New Orleans, grocery retailer Kroger explained how innovative ideas are presented and sold through corporate leadership to create unique, meaningful and relevant experiences for its guests. Attendees heard the best way to get buy-in, advance new ideas and foster innovation within your own retail organization from a retailer with a proven track record of success.

For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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