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Sephora Enters U.K. Beauty Market

The retailer purchased online beauty retailer Feelunique.

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Sephora (Seattle) has purchased of online beauty retailer Feelunique, marking its entrance into the British beauty market, reports Pymnts.com. The deal is expected to close by the end of this year.

“Sephora is an iconic retailer in the prestige beauty space in Europe. We are looking forward to working together and leverage our respective strengths to drive the prestige beauty segment in the U.K.,” Feelunique CEO Sarah Miles said in a statement.

Feelunique, founded in 2005, has 1.3 million active customers and was valued at more than $10.5 billion in 2019.

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