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‘SEPHORiA: House of Beauty’ Goes Hybrid

Event’s format will Include an in-person event in New York and virtual experience




Photography: Anton Van Der Uden, Amsterdam

This fall, Sephora (Neuilly-sur-Seine, France) is bringing back SEPHORiA: House of Beauty, its largest beauty event of the year. First held as an in-person event in 2018-2019, then being canceled in 2020 because of the pandemic before shifting to a virtual format in 2021-2022, this year’s SEPHORiA will feature hybrid format with a live ticketed event in New York and free global virtual experience in select markets.

“Falling within our 25th anniversary year in the U.S., this event marks an exciting milestone and serves as both a celebration of our past and a nod to our future, as well as a symbol of the remarkable benefits of being a cherished member of Sephora’s community,” said Jessica Stacey, SVP External Communications, Event & Experiential Marketing at Sephora. “While we’re grateful for the return to an in-person experience, we also recognize the importance of making these events inclusive and broadly accessible to our global beauty community and will do so with free virtual components that are equally enriching. We can’t wait to debut our biggest event endeavor yet and deliver on an unforgettable beauty experience in partnership with many of the world’s best brands.”

The company said SEPHORiA will offer attendees the opportunity to discover the latest trends and exclusive products through hands-on experiences and interactions with many of Sephora’s top brands, beauty icons and surprise guests. Visitors to the virtual platform will be able to create their own avatars to experience new social touchpoints, chat live with Sephora Beauty Advisors, and play games that allow them to earn Beauty Insider points (U.S. and Canada clients only). The SEPHORiA event in New York will be available via two ticket tiers: Silver Key for $99 per session and Gold Key for $349 per session, with prices increasing to $119 and $369, respectively, on August 4th.

Registration and ticketing for SEPHORiA: House of Beauty opens on July 18th for Sephora Rouge Members and for all other clients on July 20th. The in-person event will take place at the Skylight at Essex Crossing Sept. 29030, while the virtual session is Sept. 29.

Since its debut in North America 25 years ago, Sephora has grown to 600 stores across the Americas, and is in the midst of building out its chainwide presence in shops-in shops at Kohl’s department stores in the U.S. It is a unit of luxury conglomerate LVMH (Paris).




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