Headlines

Shapellx Open First Physical Store

Atlanta locale sells shapewear and body-shaping products

Published

4 months ago

June 2, 2023

VMSD Staff

Shapellx Open First Physical Store — Photography: Courtesy of Shapellx

Photography: Courtesy of Shapellx

Direct-to-consumer Shapellx (Orlando, Fla.) has opened its first physical store, in Atlanta. Located near Emory University on the city’s northeast side, the store “aims to bring an exciting and immersive shopping experience to customers while showcasing the brand’s empowering philosophy,” the company said in a news release.

“With the new physical store in Atlanta, we create a space where women can explore our products, connect with like-minded individuals, and feel inspired to embrace their unique journey,” said Ebony Ndiay, the Shapellx franchise storeowner in Atlanta.

A Shapellx spokesperson said the brand hopes “the store’s success will lay the foundation for other stores around the country and perhaps around the world in the future.”

Related Topics:Atlanta Shapellx store openings

click to Comment(Comment)

Up Next

Buy Buy Baby Stores May Stay Open

Don't Miss

Petco Unveils New Flagship in New York

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.