Shapellx Open First Physical Store

Direct-to-consumer Shapellx (Orlando, Fla.) has opened its first physical store, in Atlanta. Located near Emory University on the city’s northeast side, the store “aims to bring an exciting and immersive shopping experience to customers while showcasing the brand’s empowering philosophy,” the company said in a news release.

“With the new physical store in Atlanta, we create a space where women can explore our products, connect with like-minded individuals, and feel inspired to embrace their unique journey,” said Ebony Ndiay, the Shapellx franchise storeowner in Atlanta.

A Shapellx spokesperson said the brand hopes “the store’s success will lay the foundation for other stores around the country and perhaps around the world in the future.”