Shinola Partners with Crate & Barrel, Debuts ‘Home’ Concept

Shinola (Detroit) has partnered with Crate & Barrel (Northbrook, Ill.) on a collection of utility chairs, beds, desks, bookcases and other home goods, according to WXYZ Detroit. The line includes 115 items varying in price from $24 to $4299.

Additionally, on Wednesday, Shinola opened its Shinola Home retail store next to its flagship location in Detroit and another at the Twelve Oaks Mall in Novi, Mich., reports The Detroit News.

According to WXYZ, Shannon Washburn, Shinola CEO, says, “We at Shinola are always excited to partner with other storied American brands – our partnership with Crate & Barrel might be our most exciting collaboration to date. Expanding into the home category was always part of our strategy, it is a natural progression for us – based upon our success with turntables and clocks as well as in the hospitality space with the Shinola Hotel. To be doing this project with a home design brand of the magnitude of Crate & Barrel makes the project even more special.”