[MONTCLAIR, NJ] – The newest standards of in-store merchandising displays have been set.
During a live awards ceremony at Shop! MarketPlace in Charlotte, NC on April 9, Shop! Association announced the winners of the 2025 Outstanding Merchandising Achievement (OMA) Awards.
As the retail industry’s most prestigious and longest-running awards contest, the OMA Awards recognize excellence in merchandise displays across various product-and-retail-based categories.
“The OMA Award winners remind us that when passion meets innovation, the boundaries of what’s possible in merchandise display are redefined,” said Krystal Garcia, VP of Marketing, SmartWork Media.
The panel of judges examined over 200 merchandise display entries competing for gold, silver and bronze positions in 22 categories, a new Path Zero Sustainability Innovation award, as well as the most coveted Display of the Year award. Judging criteria was based on strategic intent, excellence in design, creativity, original use of materials, effective use of space and quality of execution.
The 2025 Shop! OMA Awards were presented to the following winners:
Display of the Year
- Permanent: Amazon Alexa SuperTable, DARKO w/Co-Entrant Lynx Innovation
- Temporary: Apparel & Accessories Women’s Swim, Great Northern Corporation
Creative Award Winners
- Permanent: Brizo Place and Learn, Outform
- Temporary: Quip 360 End Cap, Smurfit WestRock
Budget Award Winners
- Permanent: Naturella Thalia Floor Display, DISEKO SOLUCIONES S.A. DE C.V.
- Temporary: Mars Respawn Gum & Mints 7-Eleven New Product Launch Display, International Paper
Sustainability Award Winners
- Permanent: Reese’s Spinner Display, Unified Resources in Display
- Permanent: Sherwin-Williams Designer Color Collection, Innovative Marketing Solutions, Inc.
- Permanent: Clarins Skincare GTU & Bars, EDA America Retail Merchandising Solutions
- Permanent: Starbucks Tasting Table with Riser, Middlestreet Graphics
- Temporary: McCormick Holiday House, Smurfit WestRock
- Temporary: Prada Holiday Display, The Bernard Group
- Temporary: Lunar New Year Dragon Pallet Display, BAY CITIES
- Temporary: Irish Spring Body Wash Twin Pack (Costco) EcoPackLock™, Hughes Decorr
Gold Award Winners
Product-Based Categories
Athletic
Permanent: Kane Footwear Freestanding Shoe Display, Ryan Scott, Inc.
Beverages (Beer)
Temporary: Kona Bus Bring the Aloha Display, Bish Creative Display
Beverages (Wine & Liquor)
Permanent: Gran Coramino Replica Bottle Display, Bish Creative Display
Temporary: Glenmorangie Golf Bag Merchandiser, Bish Creative Display
Books, Stationery and Office
Temporary: Office Depot 2024 Back to School Half Pallet, Great Northern Instore
Carbonated Drinks
Permanent: Rack Delivery Coca-Cola, DISEKO SOLUCIONES S.A. DE C.V.
Cosmetics and Fragrances
Permanent: Charlotte Tilbury – Ulta Beauty Bar, Marketing Alliance Group
Temporary: Prada Holiday Display, The Bernard Group
Entertainment, Games and Toys
Permanent: Tonies Target 3-Module Push Button Demo Unit, The Royal Group
Temporary: Funko Display, International Paper
General Merchandise
Permanent: Barkworthies Smoked Bulk Floor Stand, Ryan Scott, Inc.
Temporary: FLOOR DISPLAY BOTELLA CLX, GRUPO HABIF
Hair Care and Skin Care
Permanent: Clarins Skincare GTU & Bars, EDA America Retail Merchandising Solutions
Temporary: Tooletries Hair Trimmer Display, Ryan Scott, Inc.
Health Care
Temporary: Quip 360 End Cap, Smurfit WestRock
Home and Garden
Temporary: Ninja Wireless Thermometer Floor Display, Great Northern Instore
Personal and Electronics and Software
Permanent: GoPro BestBuy Mega End Cap & In-line Display, One Source
Temporary: Meta Batman Wow Endcap Display, BAY CITIES
Snack Products
Temporary: USA – Oreo Star Wars Partnership, Mondelez International w/Co-Entrant – Eastwest MG
Food
Permanent: PRINGLES GONDOLA TIP WITH ROTATING CAN, Visual Branding
Temporary: USA – Oreo Carve with a Twist POS, Mondelez International w/Co-Entrants – Eastwest MG/Pratt Industries
Special Categories
Digital Interactive
Permanent: Amazon Alexa SuperTable, DARKO w/Co-Entrant Lynx Innovation
Retail-Based Categories
Convenience Store – Retailer
Permanent: Hershey 2 Sided Road Trip Display, Unified Resources in Display
Temporary: Gatorade Lighting Blast Circle K, Middlestreet Graphics
Drug Store
Permanent: Floor display Pantene Frida, DISEKO SOLUCIONES S.A. DE C.V.
Mass Merchandise
Permanent: Eaton Lighting Display Bay, Frank Mayer and Associates, Inc.
Temporary: Apparel & Accessories Women’s Swim, Great Northern Corporation
Specialty Retailers and Services
Permanent: Aetrex Albert 2Pro Premier Kiosk, Visual Creations Inc. w/Co-Entrant – Rose Display
Temporary: Jose Cuervo Margarita Experience, Bish Creative Display
Supermarket
Permanent: Hershey Reese’s Gifting Endcap, One Source
Temporary: Talking Rain Beverage “ICE” Holiday Fireplace, Great Northern Instore
Shop! MarketPlace, held at the Charlotte Convention Center on April 8-10, brought together retail creators, manufacturers, suppliers, brands, retailers, design firms and consultants in a collaborative environment to discover retail solutions, discuss emerging trends and build strategic partnerships.
“We’re incredibly proud that Shop! MarketPlace — a trade show focused on delivering the most innovative retail products and solutions — can celebrate some of the most inventive merchandising displays in the world,” said Murray Kasmenn, Executive Director of Shop! Association.
For a full list of the 2025 Shop! OMA Award winners, visit shopassociation.org/awards.
About Shop! Association Shop! Association (
shopassociation.org) is the global retail trade association dedicated to elevating the In-store experience and is the catalyst for progressive evolution in retail. Shop! represents companies and affiliates worldwide from 25 countries. The association brings value to the global retail marketplace through connecting, networking, research and education programs, events and industry awards while also offering business-focused content, support and resources to retailers, brands, designers, producers and suppliers throughout the industry.
About SmartWork Media
SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company