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Short List for International VM Awards by RDE Announced



The shortlist has been announced for the 2018 International VM Awards by Retail Design Expo, which recognises and rewards the very best examples of window dressings, POP and displays across all sectors and seasons.
The awards, which are running for the second consecutive year, attracted more than 140 entries from around the world, including Europe, Asia, the Middle East and Australia.  
Retailers, brands, shopping centres, high streets and creative agencies submitted admissions to an expert judging panel including: Adrienne Davitt, VM director at The Body Shop; Clare Otte, VM director at Foot Locker; Aoife Blicher, head of VM at Magasin du Nord; Caroline Baldwin, editor of Essential Retail and Matthew Valentine, editor of Retail Design World.
Sarah Adams, Retail Design Expo show director, commented: “We are delighted to announce the shortlist for the International VM Awards by RDE. We are delighted to have attracted so many high calibre entries from a variety of different organisations both in the UK and overseas. We are looking forward to showcasing the very best in visual merchandising displays this industry has to offer and of course to announcing the winner of the show” 
All shortlisted entries will be displayed at the Retail Design Expo, taking place at London’s Olympia on 2nd-3rd May 2018, with the winners be announced on 3rd May at 1.20 pm in the VM Conference Theatre. 
Shortlists for individual categories are as follows: 
Beauty and Cosmetics
Molton Brown – Christmas 
Neom – Leeds store 
Tryano – Ramadan display
Best use of Digital
Lululemon entry 1
Topshop entry 1
DIY, Homewares and Garden Centres
Grocery – including supermarkets, food and drink
Premier Foods
Kinder Surprise
Sports goods, toys, hobbies and pet care
Lululemon entry 1
Sweaty Betty
IT, Telecomms and Electricals
Shopping centres, towns and airports
Shopping Centre Management Corporation
SM Aura Premier entry 1
SM Prime Holdings 1 – dinosaurs
Most outstanding feature or prop
SM Aura Premier entry 1
Level Kids entry 2 – Aloha
Fashion, Footwear and Jewellery
Michael Kors entry 1
Joseph entry 2 Shimmer curtain
Hackett – Henley Royal Regatta
Department stores
Level Kids – pumpkins
Steen & Strom
About RDE
Retail Design Expo (RDE), which is now in its fourth year, has announced an impressive line-up of speakers for the two-day event which is taking place on 2nd and 3rd May 2018 at London Olympia. Delegates will be able enjoy an exciting array of talks, panel discussions, creative networking events and demonstrations alongside the exhibition.
There are more than 75 free conference sessions, including the Store of the Future conference programme, which is new for 2018. 



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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