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Simon Property Tests Online Platform

Amid store closures, the company looks to online growth



Indianapolis-based Simon Property Group Inc. is testing an online shopping platform that is designed to drive consumer traffic to outlet stores across the country.

The move comes as more and more mall-based stores continue to close or relocate to other locations and the company, which owns and operates many malls across the country, looks for alternatives.

Shop Premium Outlets is set to launch to the general public this spring and cis currently in the early stages of being tested by members of its VIP Shopper Club. The platform features a curated selection of nearly 2000 brands and more than 300,000 products, reports Indianapolis Star



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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