Headlines

Smoothie King Unveils Brand Evolution

Update includes interior with softer, warmer feel.

Published

3 weeks ago

April 21, 2026

VMSD Staff

Smoothie King’s new look includes a warmer color palette and updated light fixtures. Images: Courtesy of Smoothie King

Smoothie King Franchises Inc. (Dallas) has taken the wraps off a new brand evolution plan that’s “designed to build on its continued momentum, reinforce category leadership and accelerate long-term growth,” the chain said in a news release.

Here’s how the brand describes the updated in-store design and guest experience that’s a central focus of the effort:

“Smoothie King will be gradually introducing a refreshed in-store design and guest experience intentionally built to express care through every touchpoint. Moving away from the more stark, functional aesthetic of the past, the updated design introduces warmth and approachability to better align with the brand’s vision.

“After consumer research, Smoothie King refined its interiors with branded artwork and merchandising, including a smoothie-inspired installation made from its iconic red straws, integrated greenery, a redesigned menu board, updated lighting and a warmer color palette. Together, these elements create a layered sensory experience that brings the brand’s care commitment to life and fosters a more warm, welcoming environment for guests.”

Smoothie King noted that it already has more than 200 new store commitments in its development pipeline. Founded in 1973, the brand (which in recent years has added protein bowls and snacks to its menu) currently has more than 1200 units across the U.S.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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