Headlines

Sneaker Companies Kick Ye to the Curb

Adidas ends partnership; Skechers has him escorted from its HQ

Published

2 years ago

October 28, 2022

VMSD Staff

Ye, the artist formerly known as Kanye West, continues to experience pushback from the antisemitic sentiments he’s posted on social media and stated elsewhere in recent weeks.

Such remarks caused footwear retailer Adidas to end its partnership with Ye and his fashion brand Yeezy on Tuesday.

Then, according to a variety of reports, the next day, he and a film crew were escorted from Skechers’ headquarters near Los Angeles, as they did not have approval to be there. (In the aftermath of that event, Skechers released a statement saying it had no current relationship with Ye, and did not plan to have one.)

Prior to all the above taking place, Ye last month terminated his contract with specialty apparel brand Gap over disagreements related to the retailer’s management of its Yeezy offerings.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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