Connect with us

Electronics

Sony Ericsson

ISP/VM+SD Store Design Competition Winner

Published

on

Sony Ericsson’s first store features a compelling, no-pressure, non-technical environment intended to attract a broad range of consumers. A floor-to-ceiling glass storefront and bright, color-changing fascia in the brand’s signature color palette (purple, red and green) add visual impact from the get-go.

Inside, ergonomic forms, vibrant colors and a light aesthetic reflect the design philosophy of the Japanese/Swedish brand. For example, the store’s architectural focal point is the infinity bar – a white, sculpted, oval display where customers can sample and learn more about the products. And perimeter merchandising is delineated by colorful displays that are inset, angled, and illuminated from above and below.

Client: Sony Ericsson, London – Salv D’Angelo, retail marketing director, global marketing

Design: Checkland Kindleysides, Leicester, U.K. – Steve Pearce, account director; Tony Bell, project manager; Joe Evans, Clive Hunt, and Laura Dixon, interior designers; Carl Murch, graphics

Advertisement

General Contractor: Oakwood Shopfitting, Andover, U.K.

AC: Howvale, Nottingham, U.K.

Audio/Visual: Sony Corp., New York (supplier); Bits, Reading, U.K. (installer)

Electric: McConnells, Newark, U.K.

Furniture: Checkland Kendleysides, Leicester, U.K.

Handset Security: Stacey Security, Cheshire, U.K.

Advertisement

Lighting: Tritech, Birmingham, U.K. (LEDs); Modular Lighting, London (general)

Signage: Sovereign Signs Hull, Humberside, U.K.

Photography: Keith Parry, London

 

Advertisement

SPONSORED VIDEO

Exclusive Webinar: Beyond Digital Signage Onto Digital Experiences - Vision Over History

Watch this exclusive webinar and join Epson on a journey to discover the ways in which the creative community is embracing projection technology and how projection is being used to transform spaces into immersive, magical and awe-inspiring experiences.

Promoted Headlines

Most Popular