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Spanx Launching Its First Ever Pop-Up Series

Women’s apparel brand to debut shoppable spaces in New York, DC and Miami

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Rendering courtesy of Spanx

Spanx (Atlanta), a leading-edge provider of apparel, activewear and shapewear for women, has announced a series of one-day experiential pop-ups, running in New York on Oct. 27, Washington, D.C., on Nov. 4, and Miami on Nov. 11.

“This is the first time we’re bringing Spanx apparel to the public with a retail experience,” said Chief Brand Officer Misha Nonoo. “It’s time. At Spanx, we are driven by our commitment to solving shared wardrobe problems and helping women juggle the many roles they take on every day. We create intuitive designs that let her take on her world, her way.”

Guests to the outdoor pop-ups can engage with artwork by Nigerian-Australian artist Nkosi Ndlovu, whose piece celebrates the twists and turns that shape the female experience. Guests can observe her work through an interactive installation, while also exploring the latest apparel collections from SPANX.

Here are more specifics on the pop-up’s schedule:

New York
Friday, Oct. 27
11:30 a.m. – 5:00 p.m.
Hudson Yards Public Square and Gardens
New York, NY 10001

Washington, D.C.
Saturday, Nov. 4
10:00 a.m. – 5:00 p.m.
The Wharf (Market Square)
760 Maine Ave. SW
Washington, DC 20024

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Miami
Saturday, Nov. 11
11:00 a.m.- 5:00 p.m.
Miami’s Design District – Sweet Bird North
95 NE 40th St.
Miami, Fla. 33137

After those appearances, the Spanx installation will head to London, where it will be based at upscale department store Selfridges from Nov. 20 – Dec. 22 and beyond.

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