Connect with us


Sperry Parent Company Acquires Sweaty Betty

Wolverine Worldwide acquired the brand in a deal worth $410 million




Electric Egg /

Wolverine Worldwide (Rockford, Mich.) has acquired the fitness brand Sweaty Betty (London), according to a company press release.

Blake W. Krueger, Chairman and Chief Executive Officer, Wolverine, says, “The acquisition of Sweaty Betty complements our strategic shift over the last several years from a traditional footwear wholesaler into a consumer-obsessed, digital-focused growth company. It also gives us a leadership position in the growing women’s activewear category … Wolverine Worldwide has a long and successful track record of acquiring and building brands, including performance brands like Sweaty Betty, and we are thrilled to welcome them to our company.”

The company acquired all shares the former parent company of Sweaty Betty, Lady of Leisure InvestCo Ltd., from L Catterton and other shareholders for roughly $410 million. Sweaty Betty was founded in 1998 and sells apparel like tops, swimwear, bottoms, outerwear and accessories.

Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines





Most Popular