Headlines

Starbucks to Open 3-Level Store at Empire State Building

The new Reserve location will span 23,000 square feet, offering an expanded menu and hands-on workshops

Published

3 years ago

October 26, 2022

VMSD Staff

Starbucks to Open 3-Level Store at Empire State Building — Starbucks operates six Reserve Roasteries in Seattle, Shanghai, Milan, New York, Tokyo, and Chicago. Courtesy of Starbucks

Starbucks operates six Reserve Roasteries in Seattle, Shanghai, Milan, New York, Tokyo, and Chicago. Courtesy of Starbucks

Starbucks (Seattle) is putting the finishing touches on a new store that will occupy three floors of the Empire State Building in New York City.

The new Starbucks Reserve location will span 23,000 square feet and serve as a “a one-of-a-kind destination that celebrates connecting over coffee through innovative coffee house experiences,” the company said in an announcement.

Those experiences include ticketed workshops that provide hands-on learning in coffee, beverage and mixology craft. The store will also feature several brewing methods, “keeping the theatre of coffee at the center of the Starbucks Reserve experience.”

An expanded menu featuring tasting flights, coffee-inspired cocktails and shareable plates is also planned.

Set to open on Nov. 16, the store will join the Starbucks Reserve portfolio that includes six Reserve Roasteries located in Seattle, Shanghai, Milan, New York, Tokyo and Chicago.

“For almost three decades we have grown alongside the city of New York, where people from around the world gather to connect, explore and share ideas. The Starbucks Reserve Empire State Building store will bring people together in this diverse and dynamic city over incredible coffee and food experiences that celebrate human connection, which is at the heart of the Starbucks experience,” said Mark Ring, SVP of U.S. Retail.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

The North Face’s Global Growth Plan Calls For 300 New Stores

Don't Miss

Celebrity Pastry Chef Sets Up Shop at Caesars Palace

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design