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Store Openings: A&F, GreenRow, Malia Mills and Princess Polly

Also: Target IDs locale of its 2000th store.

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A vignette from Williams-Sonoma’s first GreenRow store, in New York. Photo: Courtesy of Williams-Sonoma/GreenRow

* Abercrombie & Fitch (New Albany, Ohio) plans to deliver “around 100 new ‘experiences,’ including 60 new stores and 40 right-sizes or remodels,” CFO Robert Ball said during the chain’s fiscal first-quarter earnings, reports CoStar. A&F, which also operates the Hollister brand, said it also expects to close 20 underperforming stores, meaning the retailer will end up with 40 net new stores.

* GreenRow, a new portfolio brand of Williams-Sonoma Inc. (San Francisco), has taken the wraps off its first-ever brick-and-mortar store, in New York’s SoHo. Located at 47 Howard St., the flagship “marks a major milestone for the brand, taking GreenRow’s mission-driven approach to thoughtfully designed and responsibly crafted home furnishings into a physical retail experience,” retailer said in a news release.

* After operating a store for 17 years at the Brentwood Country Mart in Santa Monica, Calif., Malia Mills (New York) has moved to a new location there, at 1129 Montana Ave. The “Love Thy Differences” swim and ready-to-wear brand has boutiques in six other cities.

* Princess Polly (San Francisco) has detailed plans to open eight more U.S. stores during 2026-27. The fashion chain, a unit of a.k.a Brands, will add locales in the following shopping complexes: The Galleria in Houston; the Mall at Millenia in Orlando; the Southdale Center in Edina, Minn.; the Stonebriar Centre; in Frisco, Texas; the St. Johns Town Center in Jacksonville, Fla.; the Mall at Green Hills in Nashville; the SouthPark Mall in Charlotte, N.C.; and the Town Center in Boca Raton, Fla.

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* A day after disclosing plans to open 30 new stores this year, Target Corp. revealed the site of 2000th store: Fuquay-Varina, N.C., a fast-growing suburb of Raleigh. The 148,000-square-foot store, which will open along with six other new Targets this month, features what the retailer describes as an “open-layout design that delivers an elevated guest experience.”

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