At the inaugural Retail Design Expo, held in London in March, design firm Dalziel and Pow (London) created a fun and whimsical interactive exhibit demonstrating how technology can be used to engage and create shareable content. Screen-printed illustrations sprung to life when touched, uncovering a host of playful animations, data feeds and sounds. Using conductive ink, the interface looks more like a mural than a typical touchscreen, reports the firm.
Building on existing projection-mapping software, typically used to visualize electronic music, the design team layered over animations, sound and interaction. Each of the 48 illustrations tells a different story, whether communicating store stock levels and product information, or the simple interaction of chasing a duck around the canvas.
Embracing Whole-Brained Thinking in the Design Journey
Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.
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