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Successful Staging of In-Store Asia 2024

The three trade fair days brought together exhibitors and retailers to network and experience the latest trends and innovations




(PRESS RELEASE)In-store Asia 2024, the most relevant trade fair for retail resources and investment in store designs, visual merchandising and in-store marketing on the Indian subcontinent, recently closed successfully at the Bombay Exhibition Center in Mumbai. Registering more than 5,500 trade visitors, including many decision-makers and representatives of renowned retail brands, In-store Asia 2024 exceeded all expectations and confirmed its position as the industry’s leading platform.

The three trade fair days brought together exhibitors and retailers to network and experience the latest trends and innovations. The event was characterized by a lively atmosphere, resulting in many business leads. Delighting with the good response, Millie Contractor, General Manager of In-store Asia organizer Messe Düsseldorf India, remarked : “In-store Asia 2024 has been a resounding success. The energy, innovation and collaboration witnessed here will undoubtedly propel the Indian retail industry forward.”

Leading solutions providers presented a comprehensive line-up of innovative products and solutions, which are required for installing modern, connected and targeted Points of Sale. Exhibits included POP and interactive displays, visual merchandising solutions and retail technologies as well as store fittings complete with lighting, signage and display mannequins and retail designs. The event provided visitors including the decision-makers of retail brands as well as service providers, architects, designers, marketers and retail specialists with a perfect setting for networking, exchanging ideas and forging strategic partnerships.

Highlights at In-Store Ssia 2024 included the VM&RD Retail Design Awards (recognizing outstanding examples of retail design and visual merchandising from over 300 submissions in 24 categories by more than 40 companies), the VM Challenge (40 visual merchandisers from more than 20competed in six teams in a live store window display competition to create imaginative decorations on the theme of “Surreal Chic” in 60 minutes) and Focal Points (Skechers, Lifestyle, Pepe Jeans and Ace Turtle impressed participants with innovative store window displays demonstrating the strength of creative design in retail).

In-store Asia 2024 statements
“This was the first year for us at In-store Asia and we are glad that we participated because we saw a lot of footfall and tremendous business opportunity coming our way as a result of the event,” commented Rakesh Kumar Thakur, Director at Autumnwood Retail Solutions.

Satvinder Singh, Managing Director at Satin Neo Dimensions, a long-standing partner, stated: “It was good to see a steady flow of brands walking in and had great interactions with the industry. We have had serious discussions on how the retail industry will move forward in India this year, an overall good experience.”


Neha Chowdhry, Visual Merchandising & Design Manager at AmorePacific India – Sulwhasoo, Laneige, Innisfree & Etude, a panelist at one of the sessions, said: “I am very glad to see peers from visual merchandising community as well as the other panelists. The booth setups were amazing and it was good to interact with all the vendors in one place. A lot of innovation is happening in retail space across all verticals.”

The next In-store Asia will be held from May 22 – 24, 2025 in Mumbai. For further information on visiting or exhibiting at In-store Asia 2025, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail:; Visit and Follow us here.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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