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Taco Bell Unveils Digital-Only Times Square Store

This is the brand’s first digital-only store in the U.S.

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Courtesy Taco Bell

Taco Bell (Irvine, Calif.) is planning to open its first digital-only store in the U.S. in New York’s Times Square this Wednesday, April 14, reports CNBC.

Featuring a simplified design similar to its Cantina restaurant concept, customers can order their food ahead for pick-up or order in-store via 10 self-service kiosks that also feature Taco Bell souvenirs for purchase.

Beyond Taco Bell, other retailers like Chipotle Mexican Grill and Starbucks have both recently opened digital-only locations.

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