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TAG Heuer Reopens Sydney Flagship

Showcases new retail design concept



TAG Heuer (La Chaux-de-Fonds, Switzerland), wristwatch and accessories company, has reopened its Syndey flagship after a major renovation to the space.

The company will also use the redesigned Pitt Street mall site to launch its new retail design concept — and its new brand ambassadors, actor Chris Hemsworth and Formula One driver Daniel Ricciardo, reports The Sydney Morning Herald.

The Sydney store was developed by TAG Heuer's in-house design and architectural team in Switzerland.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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