TAG Heuer Reopens Sydney Flagship

TAG Heuer (La Chaux-de-Fonds, Switzerland), wristwatch and accessories company, has reopened its Syndey flagship after a major renovation to the space.

The company will also use the redesigned Pitt Street mall site to launch its new retail design concept — and its new brand ambassadors, actor Chris Hemsworth and Formula One driver Daniel Ricciardo, reports The Sydney Morning Herald.

The Sydney store was developed by TAG Heuer's in-house design and architectural team in Switzerland.