Creating an in-store community is their post-pandemic mandate
This retailer’s 100th store location feels almost like a theme park.
Experiential design, future projects were the focus of an off-the-cuff conversation with VMSD Editor-in-Chief Jennifer Acevedo
Curriculum to address how design is part of the new retail experience.
Experiential design – as exemplified by Sam's Club – is at the forefront of the playbook.
Outdoor turf field, rock wall and batting cage offer new outlets through which connections are forged with shoppers
