Brand’s creative director has bold plans for its blue big-box stores
Featuring a multi-sport court and a VR machine, the store aims to connect with locals
Attractions include the brand’s signature "Magic Door" and a Barbie-themed disco cabin
First development will feature shops that surround a 24-acre lagoon
The smaller location will be less experiential than flagships
The new Dick’s Sporting Goods concept celebrates our natural resources
The retailer will open House of Sport along with new discount and experiential stores
The activewear brand will end the year with 74 physical locations