Signs master franchise agreements for 50 units in each country.
Move marks brand’s first stores outside U.S.
Chain’s first unit south of the border planned for next year
Fashion brand teams with Exalta to open flagship in Mexico City
Sundry challenges were surmounted in launching a flagship amid the pandemic
Hiring locally can help your brand minimize risks, and also save time and money
Creativity can be sparked by a visit to an unexpected destination.