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Target Debuts Larger-Format Store

Much of the expanded space devoted to same-day fulfillment services




Entrance to Target’s newly redesigned store outside of Houston, Texas. PHOTOGRAPHY: Courtesy of Target

Target Corp. (Minneapolis) has unveiled the next evolution of its new store strategy and store design. The retailer’s new, larger-format stores have about 150,000 square feet, which is roughly 20,000 square feet more than the chain’s average. The first outlet with the new look is near Houston, and features backroom fulfillment space that’s five times larger than previous stores of a similar size.

While Target – the only two-time winner of the VMSD/Peter Glen Retailer of the Year award – said it will continue to open stores of all sizes, it will focus on this larger footprint over the next few years. Target also will bring its reimagined store design — which features a more open layout and localized elements to inspire and serve its guests — to future remodels and new stores across its chain.

“Target’s stores are at the heart of how we deliver for our guests, whether they browse the aisles, shop online or stop by for same-day services like order pickup and drive up,” John Mulligan, Target’s Executive VP and COO said in a news release. “Guests and team members tell us they come to Target because they feel inspired, connected and welcomed. With our reimagined store design and larger store footprint that better supports our same-day services, we can give guests more of what they love while incorporating features that build on our commitment to sustainability, community and helping all families discover the joy of everyday life.”

Target currently has nearly 2000 stores.

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.



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