Connect with us


Target Expands Toy Departments

Retailer looks to attract more shoppers this holiday shopping season



Over the next couple of weeks, Minneapolis-based Target will begin unveiling an expanded and revamped toy department in more than 500 stores.

The updates will be in place by November as the retailer gears up for the holiday shopping season, one in which now-bankrupt Wayne, N.J.-based Toys “R” Us will no longer be competition.

As the first holiday shopping season since Toys “R” Us closed stores and declared bankruptcy, Target looks to attract more shoppers with bigger items such as backyard playsets as well as more interactive and exclusive items. For instance, they will have a slide made out of building blocks, appearances by Minecraft characters and exclusive toys from brands such as Melissa & Doug (Wilton, Conn.) and Hasbro-owned furReal (Pawtucket, R.I.), according to USA Today.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular