Target Corp. (Minneapolis) is experimenting with new merchandising strategies at stores near its Minneapolis headquarters. Namely, the company is testing a new layout in the home department. The setup is similar to traditional furniture stores in which furniture and other home goods, including rugs, tableware and accessories, are displayed in room-type arrangements, rather solely in aisles and endcaps. The new layout will be rolled out to 15 stores this spring.

Target has also begun implementing other merchandising changes. Recently, stores have begun to display electronics so that customers can “play” with items such as the latest phones and tablets. It has also added mannequins to its apparel displays and installed more backlit shelving in the beauty department, according to the Minneapolis Star Tribune.