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Target Overhauls 300-plus Stores

Its goal is to overhaul 1000 stores by 2020



Target Corp. (Minneapolis) is more than a third of the way to its goal of overhauling 1000 stores by 2020, having completed upgrades on more than 300 locations during 2018. To that end, the company spent $1.2 billion of its $7 billion worth of capital expenditures.

Those renovations included updates such as new flooring, paint, fixtures, LEDs, updated beauty and jewelry areas; a reconfigured guest service counter so customers can pick up online orders more quickly; additional mannequins and other updates to merchandise presentations. The new stores also offer designated nursing areas for moms, according to Minneapolis/St. Paul Business Journal.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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