Headlines

Target Rolls Out Loyalty Program to More Cities

Rewards will include more personalization

Published

6 years ago

February 5, 2019

kmpeyton

Target (Minneapolis) is expanding its Target Circle loyalty program to five additional markets: Charlotte, N.C.; Denver; Indianapolis; Kansas City, Mo.; and Phoenix.

The program is free to members, and focuses on personalization with special perks like 1 percent cash back on all purchases to be redeemed later (like Kohl’s has done with its Kohl’s Cash program), rewards for birthdays, and rewards specifically created based on purchasing patterns. Unlike other retailers’ rewards programs, Target includes a philanthropic bent: It will let shoppers choose which local nonprofits to donate to.

Additionally the program includes free next-day delivery via its Restock service, according to CNBC.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design