Target Corp. (Minneapolis) has unveiled a strategic partnership with American sportswear brand, Champion, that will include a varsity-inspired line of the latter company’s wares appearing at the front of most of Target’s nearly 2000 stores this fall. The Champion collection for Target will include activewear and sporting goods for adults and kids.
“When you combine Champion’s legacy in sportswear with Target’s style authority, the result is something special,” said Rick Gomez, Target’s EVP and Chief Commercial Officer. “We know our consumers love new and differentiated items, and this partnership is all about merging sport, style and culture in a relevant way that resonates with them. I can’t wait for everyone to experience this on-trend, high-quality and irresistibly affordable assortment with styles only at Target.”
Image: Courtesy of Target Corp.
Featuring more than 500 pieces, he Champion collection for Target is a blend of modern, classic and vintage elements with most items under $40. Following an August launch, limited-time-only collection of classic, varsity-inspired apparel for women and men will arrive in September in a dedicated space in the front of most Target stores and one the retailer’s web site.
“As one of the most recognizable names in apparel, Champion’s presence at Target—a retailer known for its strong connection to the consumer and intentional assortment—marks a significant moment,” said Jamie Salter, Founder, Chairman and CEO at Authentic Brands Group, owner of the Champion brand. “This partnership underscores Champion’s enduring influence and strategic growth as we introduce the brand in a meaningful way through one of the most respected retailers in the market.”