Target Teams With Kate Spade

Target Corp. (Minneapolis) announced the upcoming launch of a limited-time collection of fashion, home and entertaining essentials with global lifestyle brand kate spade new york. Starting April 12 in most Target stores and online, the collection features more than 300 items, including women’s, kids’ and baby apparel (with extended sizing and adaptive styles), handbags, home accessories and entertaining items.

The partnership is the latest effort by Target to spark lackluster sales and counter negative pushback it’s gotten from some quarters for its decision earlier this year to back off its diversity/equity/inclusion (DEI) initiatives.

“With versatile pieces that work for every occasion and can’t-miss prices, this partnership brings together kate spade’s signature style with Target’s legacy of making the best design accessible to all,” said Jill Sando, Target’s EVP and Chief Merchandising Officer, Apparel and Accessories, Home and Hardlines. “Our teams worked together for two years to create this collection, and I can’t wait for consumers to see everything we have to offer. It’s stylish, affordable and loaded with items that’ll add plenty of joy to everyday moments.”

Said Charlotte Warshaw, VP, Americas Wholesale, Global Licensing & Collaborations of kate spade new York, a unit of Tapestry Inc.: “Our products deliver a distinct point of view that blends effortless style with a youthful edge. This iconic collaboration with Target does just that. We’re excited for customers across generations to experience a little piece of the magic we’ve created together.”

The launch’s in-store experience at Target’s roughly 2000 stores will include a dedicated shopping space with a first-ever limited-time offer of store-only items — including a small capsule of Target red handbags, bicycles and more.