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The Iron Merchant Challenge Goes on the Road

The Iron Merchant Challenge continued at New Balance’s headquarters

Published

4 weeks ago

November 12, 2024

VMSD Staff

The Iron Merchant Challenge Goes on the Road — Courtesy of Cue Gravity

Courtesy of Cue Gravity

The International Retail Design Conference (IRDC) lives on through a “road show” version of the coveted Iron Merchant Challenge, co-hosted by ZenGenius Inc.: Recently hosted at New Balance’s headquarters as a team-building exercise, this one-of-a-kind challenge encouraged different departments of the shoe retailer’s team to work together to complete a final display under a time limit. Want to try this hands-on, immersive experience for yourself? Join us at IRDC 2025 to experience the 19th annual Iron Merchant Challenge! IRDC 2025 dates and location to be unveiled soon – be sure to stay tuned to vmsd.com and irdconline.com for more updates in the coming weeks.

Photography: Courtesy of Cue Gravity

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