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Food Retailing / Supermarkets

This Ice Cream Shop Is a Treat on the Eyes

The store’s minimalist interior is packed with pastels and a vibrant mural



Photography: Audra Rhodes

INSPIRED BY HER dairy conscious younger sister, Founder of Kate’s Ice Cream Katelyn Williams recently established a permeant residence for her growing plant-based and gluten-free ice cream business on S. Mississippi Avenue. In collaboration with Casework Interior Design (Portland, Ore.), the resultant space is inviting yet minimalistic, and packed with pastels.

The storefront welcomes customers to enjoy their sweet treats by first visiting the bright ombre counter upon entering, which includes seven layers of peachy and sorbet inspired color selections.

In an effort to complement the locally sourced ingredients found in Katelyn’s ice cream, the store features works from local artists and designers. Along the back wall, a mural by Lynzee Lynx (a local artist and friend of Katelyn) brings a level of vibrancy as well as dimension to the space. A variety of white oak furniture designed by Casework provides a comfortable space for customers to enjoy their ice cream or simply relax.

📷 Audra Rhodes



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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