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TIDE x InfoComm

Technology. Innovation. Design. Experience.




TIDE is where the creative minds shaping the future of experiential design connect with the best of the AV industry that powers their work.

Join innovators from technology, UX, graphic design, engineering, and creative agencies to share the human-centered design process behind the incredible experiences and dynamic results they produce.

Produced by AVIXA, the Audiovisual and Integrated Experience Association,

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Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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