Connect with us





Flooring is garnering attention in Hollywood – and we don’t mean the red carpet. Amtico Intl., the Atlanta-based designer and manufacturer of resilient flooring, makes a cameo in the new James Bond film, “Quantum of Solace,” which hit the big screen last month.

The company’s inlaid tile starburst pattern flooring is the backdrop for a fight scene during which actor Daniel Craig (the current Bond) rappels from the ceiling of an Italian Art Gallery. Production company Pinewood Studios says it chose the flooring because it resembled an aged marble floor and would also withstand the abuse of heavy filming equipment. Amtico provided 1200 square feet of the product for the scene.

“The floor was pre-laid onto baseboards, then laid in segments over the course of a day,” says Chris Lowe, the supervising art director for the Bond film. “It lasted the duration of the shoot and stood up remarkably well.”



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines





Most Popular