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Tinder Opens Pop-Up Convenience Store

“SwipeMart” featured live performances, a photo wall and freebies for members of the online dating app

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Courtesy of Tinder Japan

Tinder (Los Angeles) opened a pop-up convenience store in Tokyo’s Shibuya district, and judging by reviews, visitors were swiping right on the dating app’s brick-and-mortar foray.

News of the pop-up, called “SwipeMart,” generated lines outside before its opening on Sept. 16, Sora News writes.

Guests were asked to download the app before they entered so they could take advantage of the store’s free offers, including the choice of underwear, socks or a long-sleeved T-shirt. A selection of Tinder-themed food and drinks was also available.

Inside, a photo wall presented a selfie opportunity. Tinder also booked nightly performances for the store, as Sushipotato mentions in her review below.

Read more at Sora News.

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