Headlines

Tonal to Open Nordstrom Shop-in-Shops

Forty mini-Tonal stores will debut in Nordstrom stores

Published

5 years ago

March 1, 2021

VMSD Staff

Tonal to Open Nordstrom Shop-in-Shops — Tonal bills itself as the world's most intelligent home gym.

Tonal bills itself as the world's most intelligent home gym.

Nordstrom (Seattle) has struck a deal with Tonal (San Francisco) – a company that sells a wall-mounted workout station for $2995 – to bring 40 mini-Tonal shops into Nordstrom stores, reports CNBC. Beginning this month, the 50-square-foot shop-in-shops will be located in Nordstrom’s active department next to workout apparel and other fitness accessories.

The shops will showcase Tonal products and customers will be able to try out the Tonal devices and speak with a Tonal employee.

Tonal currently has 16 brick-and-mortar locations, six of its own stores and 10 shop-in-shops with other business partners.

Nordstrom has previously said it plans to increase the amount of space devoted to active apparel and wellness products. The retailer is the in the process of adding more than 75 new active brands online and in stores this year.

Related Topics:fitness mini-shops Nordstrom Tonal

click to Comment(Comment)

Up Next

IRDC Speaking Proposal Deadline Extended

Don't Miss

Tailored Brands Seeks Deal to Avoid Second Bankruptcy

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design