Connect with us

Headlines

Tonal to Open Nordstrom Shop-in-Shops

Forty mini-Tonal stores will debut in Nordstrom stores

mm

Published

on

Tonal bills itself as the world’s most intelligent home gym.

Nordstrom (Seattle) has struck a deal with Tonal (San Francisco) – a company that sells a wall-mounted workout station for $2995 – to bring 40 mini-Tonal shops into Nordstrom stores, reports CNBC. Beginning this month, the 50-square-foot shop-in-shops will be located in Nordstrom’s active department next to workout apparel and other fitness accessories.

The shops will showcase Tonal products and customers will be able to try out the Tonal devices and speak with a Tonal employee.

Tonal currently has 16 brick-and-mortar locations, six of its own stores and 10 shop-in-shops with other business partners.

Nordstrom has previously said it plans to increase the amount of space devoted to active apparel and wellness products. The retailer is the in the process of adding more than 75 new active brands online and in stores this year.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular