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Toy Exec Urges Trump to Zap Tariffs

Gemmy’s CEO says duties “threaten Christmas and American jobs”

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Toy shelves might not be as full as usual this coming holiday season, thanks to supply and price issues stemming from the Trump administration’s tariffs, especially those on items from China. Photo: iStock by Getty Images/ViktoriiaNovokhatska

Daniel Flaherty, CEO of the Coppell, Texas-based holiday toy company behind such novelty products as Big Mouth Billy Bass (an animatronic singing prop on a plaque) and Airblown Holiday Lights (inflatables), says new tariffs threaten to drive up prices and disrupt the upcoming holiday season. As a result, Flaherty is asking President Donald J. Trump “to intervene and protect American jobs, families and traditions.”

“If these [tariffs] remain in place, shelves will go empty, prices will spike and companies like mine — built on bringing magic to American homes — will struggle to survive,” said Flaherty, whose company’s products are sold at roughly 30 retailers, including Ace Hardware, Target and Walmart.

The U.S. holiday décor and toy industry represents a multi-billion-dollar market, much of which relies on overseas manufacturing to remain accessible and affordable for American families, the CEO says. (Indeed, according to the trade group the Toy Association, 80% of all toys sold in the U.S. are from China.) He concluded: “Please help us keep the holidays bright for millions of families. Let’s Make America Smile Again.”

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