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Toys “R” Us to Open American Mall Flagship

The 20,000-square-foot space will feature experiential and interactive elements




Heritage retailer Toys “R” Us, now owned by WHP Global, will debut a two-story flagship inside American Dream Mall in Bergen County, N.J, according to a press release. The store, which will open mid-December, marks the first standlone flagship for the brand under new ownership.

“American Dream is a one-of-a-kind unrivaled retail center featuring massive entertainment experiences that make it an ideal destination for families. Debuting our first Toys “R” Us flagship here is a no-brainer,” said Yehuda Shmidman, WHP Global and Toys “R” Us Chairman and CEO. “The Toys “R” Us brand is big and growing fast … Our USA expansion plans are in high gear, propelling us into the next chapter of growth for our global brand.”

The 20,000-square-foot store will feature a two-story slide and other interactive and experiential play elements as well as a cafe and ice cream parlor in honor of brand mascot and everyone’s favorite giraffe, Geoffrey.



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