Transforming Retail Marketing with Impact – New Corporate Identity and Website

(PRESS RELEASE) Strategically located within the Netherlands near Rotterdam, Impact has supported A-brands within the EMEA for over 25 years. By providing professional services like design, prototyping, production, and project management, they have established a renowned client base with clients like Kawasaki, Henkel, Bausch + Lomb and Nintendo.

Throughout the years Impact as a company evolved from a retail display manufacturer, such as Window Displays, Shop in Shops, Brand Stores, and Specials, to a 360° full-service business partner for A-brands.

The name Impact International, will be simplified to Impact with the tagline ‘Instore Experience’. This name combination reflects the current proposition of the company, focusing on delivering exceptional retail experiences and services. Impact wants to share this new direction, growth, and development by launching a new corporate identity and website.

PHOTO GALLERY (8 IMAGES)

New direction and developments
The topic of sustainability is growing in its importance by year influencing business and clients. In the past few years, it has become a high priority within the organization with an emphasis on tangibility and its use in practice. This new direction enables extra services and possibilities during the processes of developing and implementing clients’ retail marketing projects.

Sustainability
Impact is dedicated to promoting sustainability through various initiatives such as reducing waste, minimizing carbon footprint, and promoting eco-friendly practices and solutions.

Retail Support Tool
The new online digital tool will help clients streamline their operations, optimize processes and drive growth within their retail marketing projects.

The CO2 Beta Calculator
A powerful tool that enables clients to measure carbon emissions and track progress towards sustainability goals. Clients can make informed decisions that benefit the environment and impact how they implement their retail marketing project in a very early stage of the process.

New CI graphic elements reflecting on our practices
The water drop element appearing throughout the new corporate identity symbolizes the new direction of Impact. Respectively, the ripple effect caused by a single water drop is spreading the company’s reach touching on sustainability, retail support, and carbon emission reduction.

Are you curious about the end result? Please visit here and let us know what you think about our new direction and developments.