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Ulta Opening ‘Mini Shops’ in Target

The shop-in-shops will feature more than 50 beauty brands.




Ulta (Bolingbrook, Ill.) is planning to open “mini” Ulta Beauty shops in Target (Minneapolis) stores this August, according to a company press release.

The shop-in-shops will debut in more than 100 Target stores and on, and will feature roughly 50-plus beauty brands from companies like MAC Cosmetics and Urban Decay. They will be located near Target’s existing beauty sections and will showcase season-specific products, “discovery zones,” and special displays.

Christina Hennington, Executive VP, Chief Growth Officer, Target, says: “Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment. This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests’ needs in innovative ways. With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”


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