Electronics

Ultralectric, Sony Style

New York City

Published

25 years ago

March 23, 2000

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Continuing its tradition of showcasing the works of prominent artists, Sony Style featured a series of windows and in-store promotions based on the “customized dreams” artwork of Pop-Surrealist Kenny Scharf. The promotion included Sony Style windows on Madison Avenue, an in-store display of soft goods designed by Scharf and a display of his paintings, sculptured fiberglass totems and a customized 1961 Cadillac in the store's public space. A shopping bag and exterior awnings on the storefront were also a part of the promotion. For the window displays Scharf customized Sony products and set them against colorful backdrops reproduced in Scotchprint vinyl.

Design: Sony Style/Sony Plaza Creative Team, New York City–Christine Belich, creative director; Leigh Ann Tischler, visual events manager; Tammy Stubbs, graphic designer; Kenny Scharf, artist Suppliers: Kenny Scharf, artist; Geoffrey Hoffman and Eric Brown, sculpturers; Duggal Color Imaging, New York City (Scotchprint graphic backdrops) Photos by Ross Muir/Fred Scruton, New York City

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