Understance Expands to Calgary

Understance (Vancouver, B.C.), which describes itself as a “solutions-oriented lingerie company,” has opened its third retail location. Following the opening of its first store in its hometown and its recent debut in Toronto, the brand is now operating a locale in Calgary’s Inglewood community (1020 9 Ave. SE).

“The opening of our Calgary store is an exciting milestone as we work towards our ambitious goal of establishing 30 retail locations across Canada and the United States over the next five years,” said Director Jiayi Lyu. “Understance is thrilled to become part of Calgary’s vibrant retail landscape, and we look forward to building meaningful connections with the local community.”

The new store spans 1788 square feet and features a modern, thoughtfully designed interior that enhances the in-store shopping experience, according to the company’s news release. Shoppers may choose hands-on support from experienced bra fitters or explore products independently.

Founded in 2021, Understance is the North American subsidiary of China’s Shenzhen Huijie Group Co. Ltd.