Uniqlo Partnerships Aim to Boost Traffic

Hoping to pull shoppers away from their electronic devices and back into stores, Uniqlo unveiled the first Starbucks located inside a specialty apparel retail store. The installation is located in the 90,000-square-foot Uniqlo in Manhattan, the largest location of the international 1400-store chain.

Last weekend, its New York store also launched its SPRZ NY (Surprise New York), a collection of 200 items featuring the work of famous artists. The line is the result of a partnership with the nearby Museum of Modern Art. Uniqlo has been a Museum of Modern Art corporate sponsor since last year.