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Uniqlo Pops Up in New York Subway Station

Transit Authority program gives retailers underground brand presence

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Uniqlo USA (New York) has opened a pop-up store in Manhattan’s Union Square subway station, part of a new program by New York's Metropolitan Transit Authority to give retailers short-term leases at station stops.  

“Our goal is to bring new and exciting shopping experiences to our customers, and we want to provide New Yorkers with the opportunity to shop for cold weather clothing in the subway before they have to head out into the winter weather,” said Larry Meyer, chief operating officer of the Japanese brand's U.S. division.

The MTA says the stores, which are being rented as-is, are meant to be about display, not so much for transactions, to the extent that retail customers will be encouraged, in some cases at least, to make their purchases online or at larger stores up on the street level.

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