Connect with us


Vera Bradley Plans Closures

40 stores will reportedly close during the next two fiscal years



Vera Bradley (Fort Wayne, Ind.) revealed plans to close about 40 stores over the next two years. Currently, the company operates 102 full-line stores.

The company is planning to close 10 stores during the next fiscal year and close remaining stores as leases expire. It did not detail which locations are on the chopping block, but some stores may be spared if their numbers improve, according to Women’s Wear Daily.

The news came during the company’s third-quarter earnings call with numbers lower than Wall Street expectations, as in-store sales suffered a decline of 21 percent. The company attributed the declines in part to higher-than-expected shipping costs and reduced clearance sales.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular