Verizon Debuts New Store Format

Verizon (Seattle) debuted its first “Smart Store Plus” in Seattle’s University Village neighborhood November 17. In addition to devices for customers to try (including smartphones, tablets and headphones), the 4800-square-foot store features interactive “lifestyle zones” demonstrating innovations such as fitness trackers and “connected” home technology.

Customers can try out an exercise bike while using a wearable device that tracks workouts (a connected screen displays Google Maps and allows users to pedal anywhere in the world). Another zone demonstrates “smart” home apps that allow customers to experiment with remote-controlled thermostats, light switches, fans and door locks. The new store format also includes a workshop where (similar to programs at Apple and Microsoft retail stores) “Verizon University” technology classes are taught.

The store was designed to raise Verizon’s “cool factor” and to help keep customers engaged while they wait for help from store associates, according to GeekWire.