Karin Koonings (Savers) and Tre Musco (Tesser) offer insights into creating an authentic voice rooted in your core values and mission.
Helen Herrick (Capital One) and Cris Gunter CallisonRTKL offer examples of how brands are getting creative on ways to attract customers to their brand.
Jared Ellis (Ariat), Robert Arend (RGLA) and Jason Watts (RGLA) explain how how changes in shopping behavior can add to a brand’s success.
Heidi DeMers (Kroger) and Brandon Avery (FRCH) share compelling ideas on how infuse creative innovation into your organization.
Drew Green (Indochino) and GH&A’s Debbie Kalisky and Paola Marques on how innovative brick-and-mortar stores are alive and well.
Melissa Gonzalez (The Lionesque Group) explains how immersive technology can build customers’ confidence to purchase.
Scott Niederhauser (Hallmark Retail) explains Hallmark uses unique visual merchandising and store design techniques to reflect the local community.
Joe Baer (ZenGenius) and Tippy Tippens (Goods That Matter) shared insights from some of the area’s most creative indie retailers.
Jared Pearce (REI) and Alex Shapleigh (CallisonRTKL) share their journey to reinvent the customer experience.
Moderator Sharon Lessard (Gensler) led a discussion on how retailers can utilize creative VM techniques to breathe new life into their store environments.
Nathan Tan (Cadillac) and John Bricker (Gensler) explore a retailer’s evolution from transactional to experiential spaces.
Ed King and Laura Davis-Taylor (both formerly of MaxMedia) take us on a journey into multisensory branding
Mare Weiss (Bergmeyer) delves into the ever-changing world of temporary stores
Daniel Montaño and James Farnell (both of Little) tell the concept-to-execution story of a department store’s new brand
Why retail design industry leaders consider IRDC a “must-attend” event year after year
Carolina Baltar (Be.bo) and Rebekah Matheny (The Ohio State University) took attendees on a journey through Rio de Janeiro’s burgeoning retail scene
Aimee Morgida (Roche Bros.) and Eric Kuhn (formerly of BHDP Architecture) look at how retail brands can, and should, continue to evolve
David Kepron (Marriott) explains how virtual reality can engage all of the senses in retail environments
Brian Shafley and Leah Cotterman (both of Chute Gerdeman) offer creatives a look at the business side of design
Stephen Policano (Kenneth Cole) and Peter Burgoyne (Dash Design) on the evolution of the brand’s in-store persona
